HWS 101 Lecture 7: Lecture #7E
16 Jan 2019
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Document Summary
Limited government statutory regulation of food marketing to young people. Children"s tv standards apply to designated children"s viewing periods" only (free to air) Other industry codes exist but are all voluntary and do not cover all forms of marketing (e. g. digital marketing, school based) Do no account for marketing to families or adolescents. Social marketing reinterpreting the 4 p"s of marketing. To influence the voluntary behavior of target audiences in order to improve their personal welfare". Social marketing relies on providing evidence of the clear benefit behaviour change. The health promoter is trying to sell lifestyle/behaviour changes whether or not the consumer feels the need. The set of benefits associated with the desire behaviour. What will be gain by the behaviour. The cost or sacrifice exchanged for the promised benefits. Coast is always considered from the customer"s point of view: Strategy is designed to influence change in behaviour (based on behaviour change theory)
