CAS EC 101 Lecture Notes - Lecture 10: Opportunity Cost, Market Power, Marginal Cost

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CAS EC 101 Full Course Notes
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CAS EC 101 Full Course Notes
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Cq: a consumer"s wtp curve is the same curve as a) demand curve. A seller is called a price taker if she accepts a price set by others (usually the market price) A seller is called a price setter if she sets her own price, choosing from a range of reasonable prices. In a perfectly competitive equilibrium, every firm is a price-taker. Even though a firm can set any price it wants to, each firm will voluntarily charge the market price and no firm will decide to set a different price. Buyers know that other firms are offering same product at the market price so if one firm asks buyers to pay a higher price, they will buy elsewhere. Firm can sell as much as it wants to at the (market) equilibrium price, there"s no excess supply, if charge less it"ll make less money.

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