CAS PS 261 Lecture Notes - Lecture 16: Confirmation Bias, Physical Attractiveness
30 Oct 2018
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Used women for the first time which led to an increase in the purchase of brand by women. Looking at things that actually play into how persuasive things will be. Getting people sympathetic before the message is even delivered that leverages your success. For e. g. a guy aski(cid:374)g for girls" (cid:374)u(cid:373)(cid:271)er i(cid:374) fro(cid:374)t of a flo(cid:449)er shop (cid:449)as (cid:373)ore su(cid:272)(cid:272)essful tha(cid:374) otherwise. Background information can significantly drive your intentions of importance. One way to get people to have a positive reaction is to start with mysterious stories. You are bringing to mind memories that are consistent with what people are telling you: The ben-franklin effect: gaining trust by asking them to do favors. What paths lead to persuasion: central route. Occurs when interested people focus on the arguments and respond with favorable thoughts. More durable and change in attitude for a longer period of time: peripheral route. O(cid:272)(cid:272)urs (cid:449)he(cid:374) people are i(cid:374)flue(cid:374)(cid:272)ed (cid:271)(cid:455) i(cid:374)(cid:272)ide(cid:374)tal (cid:272)ues, su(cid:272)h as a speaker"s attra(cid:272)ti(cid:448)e(cid:374)ess.
