CAS PS 261 Lecture Notes - Lecture 17: Belief Perseverance

• School: Boston University
• Department: Psychological & Brain Sciences
• Course: CAS PS 261
• Professor: Brenda Phillips

Document Summary

Dis(cid:272)ou(cid:374)ti(cid:374)g (cid:272)ues: a do(cid:272)to(cid:396) i(cid:374) the ad a(cid:396)e(cid:374)"t (cid:396)eal do(cid:272)to(cid:396). The(cid:396)efo(cid:396) it should dis(cid:272)ou(cid:374)t the effe(cid:272)ti(cid:448)e(cid:374)ess of the (cid:373)essage. But it does(cid:374)"t al(cid:449)a(cid:455)s (cid:449)o(cid:396)k (cid:271)e(cid:272)ause of (cid:271)elief perseverance. Sleeper effect: people tend to forget that the source of the message had low credibility but they remember the persuasive message with discounting cues. I forgot where i hea(cid:396)d it (cid:271)ut . Sleeper effect is more effective in long term: message: Expectations: if we know someone is trying to influence us, we would be more motivated to that. Vividness: how salient the messages are and how easy it is to grasp the core message. Organization: one sided appeal v/s two sided. One sided is when the argument is only one sided. Two sided is when you acknowledge the good qualities of your product and the (cid:374)egati(cid:448)e (cid:395)ualities of the (cid:272)o(cid:373)petito(cid:396)"s (cid:271)(cid:396)a(cid:374)d. the audie(cid:374)(cid:272)e dete(cid:396)(cid:373)i(cid:374)es (cid:449)hat"s (cid:373)o(cid:396)e effective.