CAS PS 261 Lecture Notes - Lecture 3: Stanford Prison Experiment, Normative Social Influence, Deindividuation
13 Sep 2016
School
Department
Course
Professor
Document Summary
Cohesiveness of group (ex: t-shirts for fundraisers, uniforms for team sports) Descriptive norms: what do people normally do in a situation, ex: religious rituals. Injunctive norms: what ought to be done (according to us), often a subset of descriptive norm, ex: wait your turn in line, tipping. Normative focus theory: norms influence behavior only when they are seen as salient to the people involved, ex: pulling over for ambulance for safety of all involved. Normative social influence: desire to be liked and accepted. Ex: asking classmates about how they prepared for an exam ( oh good that"s what i did too ) Roles of guards and prisoners randomly assigned to volunteer participants. Dramatically yes- study originally planned for two weeks had to be discontinued after 6 days. Replication of zimbardo study by reicher and halsam (2006) more optimistic results, less overt conformity to roles assigned. Gender differences: recent analyses show less gender discrepancies than first thought.
