COM CM 301 Lecture Notes - Lecture 10: Advertising Mail, Advocacy Group

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Amy Shanler

Document Summary

04/07/2016 (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) All individual members who share a skill or craft. Improve earning power, better working conditions, and public appreciation of their roles. Establish codes of ethics and requirements for working in the field. Manufacturers, wholesalers, retailers or distributors in the same field. Better working conditions, higher wages, increased safety, better benefits and education. Alliance of business who foster local business growth. Social service organization: beyond fighting for a cause benefit people, too, foundations. Promoting grants, success, impact on society: cultural groups, religious groups. Media relations, donor relations, events, partner for mutual benefit. Educational associations: childcare, primary, secondary, college, trade, special need, parents, school boards/ boards of trustees, students, community and government organization, media, crisis, alumni, donors, special events, faculty/staff/teachers, prospective teachers (cid:1) (cid:1) Money, fundraising: corporate donation requests, capital campaign, direct mail (cid:1) (cid:1) (cid:1) (cid:1, event sponsorship, television solicitations, telephone solicitations, endorsements and tie-ins.