COM CM 331 Lecture Notes - Lecture 1: Robb Report, Ap Stylebook, Persuasive Writing

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 331
• Professor: Larry Bean

Document Summary

Office hours just show up before class. Writing tools: 50 essential strategies for every writer (roy peter clark) How to write short: word craft for fast times (roy peter clark) Class #1 course overview, syllabus review, bias-free writing, writing short. Class #3 press releases and pitch notes. Class #4 ap style and other style guidelines (press release assignment due) Class #6 persuasive writing (digital editing assignment due) 8 content marketing; b2c blogs (op-ed assignment due) 12 social media posting for business (profile press releases due) 13 scripting crises responses, psas (final assignments due) *each in-class exercise is worth (cid:883)(cid:882)(cid:882) points if completed to bean"s satisfaction* Assignments all assignments are graded on a 100-point scale (except the last one which is a letter grade) Emailed, double spaced with name and email on the top of the page. Can rewrite all assignments except the final assignment.