COM CM 331 Lecture Notes - Lecture 12: Search Engine Optimization, Web Analytics, Product Type

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 331
• Professor: Rachel Wasdyke

Document Summary

For content (navigation, search, design, and technology support the content people come for: answers to questions, help completing tasks, information, easy to find, easy to understand, accurate, up to date, credible. Provide useful content that anticipates visitors" questions. Engage your visitors so they spend more time on your site or revisit it in the future: think tone and style, use multimedia or interactive elements, make it easy for visitors to find what they want. Improve search engine optimization (seo: use keywords to increase search engine results. Develop content that let"s your visitors grab and go: break text into short sections with clear headings, start with key messages, write short sentences & paragraphs, use lists and tables, illustrate your content, use meaningful links. What do you want to achieve: focus on what you want your site visitors to do, be specific. Who is your main demographic: think about your mission, read customer feedback, engage via social media, use web analytics.