COM CM 180 Lecture Notes - Lecture 12: History Of Google, Organizational Culture, Skill

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 180
• Professor: Vigil

Document Summary

Using media to establish and alter organizational culture. University (boston university: schools within university (com, questrom , clubs within university (outing club, comsa ) The basic assumptions of behavior and values developed within an organization that makes it distinct from other organizations: multiple corporations may have similar cultural characteristics, but the collection of characteristics makes the culture of each organization unique. The media that we use determines many aspects of organizational culture: the way we communicate, the kind of values we have, the particular behaviors we encourage, etc. Four functions of organizational culture: provides a sense of identity and increases commitment to the organization, tells members how to interpret org. events, reinforces the values of the organization, serves as a control mechanism within the organization. History: 1995: started by larry page & sergey brin as backrub , 2000: becomes world"s largest search engine, 2004: goes public, 2008: google chrome is introduced.