COM CM 180 Lecture Notes - Lecture 15: Ice Bucket Challenge, David Filo, Altaba

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 180
• Professor: Vigil

Document Summary

Endeavor to explain communication phenomena and experiences. Generally focus on one aspect of communication because of the broad nature of the subject matter. Approach communication in multiple ways: focused on a particular part of the process, based on a specific context in which it occurs, from a particular philosophical perspective. Attention paid to issues implies importance: placements/layout, repetition of coverage. Attention makes coveted topics and ideas more salient to the audience: the more attention something gets, the more we are interested in it. Search engines tend to practice agenda setting in their main pages as they push the news/trending stories they believe to be the most important for their users to see first thing. Founded in 1994 by jerry yang and david filo: began as a guide to the world wide web . Bought by verizon in 2016 and renamed with altaba. Holds about 9% of market shares of search engines: second largest search engine in the us after google.