COM CM 280 Lecture Notes - Lecture 17: Médecins Sans Frontières, Meta-Analysis, Thermostat

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 280
• Professor: Traci Hong

Document Summary

Face-to-face; you want to get people to adopt a certain behavior. That"s not all technique: seen a lot in infomercials, example. Snuggies but call right now and we"ll give you a second. Snuggie and book light for free, all for . 95 : explanation of effect, reciprocity. I"m going to give this to you because i"m feeling generous: people like a good deal, more similar to ditf, small request followed by larger one, worse followed by better deal. When you give somebody something and don"t expect anything in return, people tend to reciprocate: example. Mexico earthquake; relief sent in by ethiopia: 1935 mexico sent aid to ethiopia when invaded by italy, example. Restaurants that give candy along with the bill to get larger tips: example. Hare krishna would play music and give people flowers randomly in the street; makes people more likely to donate to the group: example.