CAS PO 111 Lecture : 6____
4 Feb 2014
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Document Summary
Party identification: you are socialized early in life towards a political party, enduring commitment, shapes how you see the political world, weapons of mass destruction took republicans a lot longer to accept that we didn"t find any, sports team analogy, generally upward trend in independents, seen as intelligent, open minded, most democracies are seeing less party association more fluidity, still, people lean one way or another. Issues of the day: very often, differences are blurred and the public doesn"t really understand what"s going on, retrospective voting: up or down vote on how the incumbent party did fundraising, millions of dollars spend even on low contest seats, spent on: Majority to media some administrative costs, salaries, fundraising polling: capital intensive campaigning vs. labor intensive campaigning you used to need volunteers, meetings, speeches think lincoln douglass debates now you just raise a ton of money to get your message out through the media.
