SMG SM 131 Lecture Notes - Lecture 18: Rite Aid, Walgreens, Time Management
6 Apr 2016
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Fundamental change in strategy: stopped selling cigarettes. Lost billion in sales every year (small) Moral issues that don"t want to sell products that hurt people b/c are a pharmacy. Increased types of things that help quit smoking: all competitors (rite aid, walgreens, etc. ) still sell tobacco. Cvs wants to be known as a health care provider. External factors: people are more health conscious, more awareness of danger of smoking, health insurance has increased, pressures for companies to be more ethical. Time management: cvs and competitors want to step in and fill the market, cvs owns the most clinics out of competitors. A place to buy health care and health care products : change the logo. Diversity to their community based stores: segment the market develop strategy to target the market. Trying to his different people in different markets. Competing with doctor"s offices and other convenient stores.
