SMG SM 131 Lecture Notes - Lecture 19: Horizontal Integration, Swot Analysis, Pest Analysis
6 Apr 2016
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Look at environment for internal and external components: strengths vs. weaknesses and opportunities vs. threats, external forces affect company"s ability to deliver what it wants. Market analysis external forces influences on a business: changes in social, demographics, economic cycle, technology, politics. Pest analysis political, economic/environmental, social, and technology. Porter analysis new entrants, buyer, supplier, and substitutes rivalry/competition: looking at industry, not specific company. Identify market for company to develop capabilities to establish competitive advantage: easy to have short-term, hard to establish long-term competitive advantage. Any move a company makes, competition quickly aware of: can"t maintain advantage for very long. Once identify market want to attack, then start applying functional processes. Eva program economic value added, not just profit: cost of equity/debt, takes into account all expenses associated with particular project done. Engaged employees to make decisions and empowered them. Good design based on solving problems for customers.
