ECON 10a Lecture Notes - Lecture 4: Demand Curve, Economic Equilibrium

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4: the market forces of supply and demand. Both producers and demand are tiny and hold little to no influence over real prices. Quantity demanded of coffee is the quantity the household wishes to buy per month, assuming it can buy all that it wishes to at the current price. Quantity supplied of coffee is the amount a firm wishes to sell/month, assuming it can sell all it wishes to at the current price. Assuming at the current price buyers shall appear. Tries to maximize and stretch its budget. What determines quantity demanded of coffee: price of coffee, preferences, household income, prices of related goods, future price. Related goods : 2 categories of goods pairs, substitutes, goods that are bought as a replacement for another. Price of one goes up, demand goes up in the other: complements, goods that are bought together. Price of one goes up, demand goes down for the other.

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