ECON 10a Lecture Notes - Lecture 5: Normal Good

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Elasticity of demand is how much qd responds to a price change. In general, elasticity of d = (% change in qd/ change in p). Ex: product a, if p increase by 10%, and qd decreased by 20%. 10%, qd decreases by 50%, product b is more elastic. When when the elasticity is very low, when giving a rise revenue increases. If elasticity is just right, when p changes the revenue stays the same. Anything less than one with a raised price revenue rises. If elasticity is greater than one with a raised price revenue falls, at a lowered price revenue rises. Demand is elastic means the product elasticity is greater than 1, Demand is unit elastic means that the elasticity is 1. Demand is inelastic means the product elasticity is less than 1. Elasticity of d between point a and b = (absolute diff. In qs)/(average q) divided by (absolute diff in ps)/(average p)

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