COMS 311 Lecture Notes - Lecture 1: Scientific Method, Communication Monographs, Social Science
1 Feb 2017
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Document Summary
Chapter 1: humanistic, scientific and social scientific research. Understand the conceptualizations about communications- the various definitions. Theories influence: the kinds of questions we ask and how we answer them: the questions you may ask about media portrayal of male vs female athletes. Communication is one of the most overworked words in the english language. What would constitute the difference between information and communication: for it to be communitive: it must be intended. When a person yawns and means to say they are board-it is communication: a blank white board is not communication; it can be a medium of communication but it itself is not communication. You can make inferences about a white board, but not communicate. Chapter 1 continued: portal- library- communications mass media complete. Scientists, humanists, social scientists (section on midterm of identifying statements: scientific approach. Underlying assumption: the world is an objective place. Replications of the study should have the same results.
