HIST 1220 Lecture Notes - Lecture 5: The Frontier Post, Espn Bottomline, Horizontal Integration
Document Summary
Pick up from previous class september 12, 2016: Some companies came to monopolize certain industries through the process of vertical and horizontal integration. Now with vertical, all processes that a company became involved in, the company would manage. James b. duke, this company capitalized on the recent invention of the cigarette machine in which one machine could generate 120,000 cigarettes daily. Thus, this company owned and controlled its own tobacco fields and also owned and operated the transportation system that transported the tobacco to american tobacco company factories to convert cigarettes and cigars into other tobacco products. This in turn developed its own sales and marketing department to promote and conduct eliminating the so called middle-man . Horizontal integration: a good example being standard oil of ohio under the direction/leadership of john d. rockefeller. The main reason why standard oil came to control.
