MRKT 150 Lecture Notes - Lecture 2: Gordon Allport, Scrupulosity, Absenteeism
Document Summary
When psychologists focus on personality, they refer to a dynamic concept that describes the growth and development of a person"s entire psychological system. Rather than attending to aspects of the individual, personality concerns a whole that is greater than the sum of its parts. The most cited definition of personality was coined by gordon allport more than 65 years ago. For him, personality is "the dynamic organization within the individual of those psychophysical systems that determine their peculiar adjustments to the environment". personality "is the sum total of the ways an individual reacts and relates to others. " It is usually described with measurable traits exhibited by a person. One of the first pol micas on personality is based on the whether this was the result ofthe inheritance orthe environment. Personality is the result of the two influences. In addition, today we accept the third factor: the situation.
