AM 101 Lecture Notes - Lecture 7: Coty Award, Haute Couture, Mass Production
19 Sep 2016
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Woman"s fashion: 1921- 80% u. s. women"s apparel produced in nyc, overlock machine, power cutting, 1926- 100 reporters to paris couture, 1929- 3,500 dress companies/ market crash, 1933- 2,300 dress companies, 1930- fgi charter members. 1940"s: world was ii devastated france fashion, 1942- coty american fashion critics award (like the oscars but for fashion, new york couture group, 1944- fashion institute of technology (f. i. t) founded to support new york fashion. Industry: apparel factories move out of new york. Friday, september 9, 2016: 1850- levi strauss work trousers, white stag, jantzen, cole of california, pendelton wool mills, catalina, claire mccadell. 1965- 1/2 of the population under 25. Spent . 5 million per year on apparel: acrylic- polyester- triacetate, wrinkle free- drip dry clothing. 1969- 100 companies: jonathon logan, bobbie brooks, 1968- polo ralph lauren, 1973- eleanor lambert the battle of versailles . Suburban shopping malls: 1956- southdale center- 1st enclosed shopping mall built in minneapolis suburb, american designers sell in large department stores.
