AM 375 Lecture Notes - Lecture 2: Private Label, Mass Production
13 Sep 2016
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Document Summary
Choose among a variety of information and telecommunication technologies. The strategic, creative, technical, production, and distribution planning of goods having a perceived value for a well-defined consumer group. *whether the line is to be sold at wholesale. *whether the line is developed as a private label to be sold within a company"s own retail channels. *however, the elements of the product development process tend to be consistent. Based upon a company"s market strategies for product and brand positioning. Sets forth the company"s annual and seasonal sales goals and distribution of sales product category. Provides the foundation and directional guidelines for the line development process. Results from trend research and includes the mood, theme, and key elements that contribute to the identity of the line. Design concept is an abstract vision that needs to become tangible. Design directors will direct designers to change the questionable styles or eliminate them.
