JTC 100 Lecture Notes - Lecture 18: Gramophone Record, Thomas Edison, Sound Recording And Reproduction

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Social and cultural trends (e. g. , changes in consumer preferences or societal values) Shifts in the legal, regulator or political environment under which the mass media operate. Competition from a new or existing mass medium. Change in format or mode of distribution. In enabling a new mass medium based on recorded music technology. Blending styles of music that crossed racial barriers. Used album-shaped discs (cid:862)pri(cid:374)ted(cid:863) fro(cid:373) (cid:373)aster copy. Enable better mass production of sound recording. Gave radio content & sound to movies. A huge jump in number of people who are now buying music! Dance crazes music that comes with a dance. People like the dance want to buy the music. Television forces new radio & recording industry partnership. Ock (cid:859)(cid:374) oll softe(cid:374)s the racial di(cid:448)ide. Po(cid:449)erful figure i(cid:374) popularizi(cid:374)g i(cid:374) rock (cid:858)(cid:374) roll. Payola scandal taking money to play songs. Music recorded and released by an artist other than he artist who originally recorded and released the song.

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