JTC 100 Lecture Notes - Lecture 21: Network Affiliate, Product Placement, Payola
31 Oct 2016
School
Department
Course
Professor
10-31-2016
Television The Early Years: 1920s-1950s
Philo T. Farnsworth
- fogotte fathe of teleisio
- High school education, some college
- : “hos siee teahe his daigs fo iage disseto
- : Fist puli deo of adio ith pitues
Battle over TV
- Zworykin visits Farnsworth
- RCA creates hybrid system
- RCA & Farnsworth sue each other
- RCA Loses
- TV ready for commercial debut
1939 World’s fair
New York - $6 fo
TV : 1939-1945
- Wolds fai: “aoff – ed of the adio
- FCC: channels 2-13
- 1941 only 2 TV stations- CBS and NBC
- WWII interrupts development
Post-WWII
Big growth in TVs in households (1946 → 10000, 1955 → 35 million)
Easy transition from radio to TV because
TV was modeled after radio:
- Programming content
- Network affiliate system
- Advertising sponsorship
Audience habits:
- Family routines unchanged
Radio-to-television
Originally on radio:
- Western
- Soap operas
- News & sports coverage
- Quiz/game shows
- Variety shows
- Dramas & Mysteries
- Comedies
Game & quiz shows rule on TV
find more resources at oneclass.com
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Document Summary
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