JTC 100 Lecture Notes - Lecture 25: Text Messaging, Crisis Management, Edward Tufte

• School: CSU
• Department: Journalism + Tech Commun
• Course: JTC 100
• Professor: Joseph Champ

Document Summary

Public trust in the industry improved because of honesty, even though it did not make the company look good. Rockefeller (major stockholder) condemned (got mad cause his company looks bad now) U. s. committee on public information (1917) sell the war effort. Changing hearts and minds of people about the war, making it positive. Recognized that you could observe patterns of how people behave and potentially predict or influence their behavior. He was also hired to chance the perception of smoking women, and he chanced that image, and it became cool for women to smoke. Big goal: recruit women for industrial jobs. Propaganda defined (cid:862) (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) strategi(cid:272)ally pla(cid:272)ed, either as ad(cid:448)ertisi(cid:374)g or as pu(cid:271)li(cid:272)ity, to gai(cid:374) support for a spe(cid:272)ial issue, progra(cid:373), or poli(cid:272)y, su(cid:272)h as (cid:374)atio(cid:374)"s (cid:449)ar effort. (cid:863) Research people should be able to research your company. Evaluation what did we do, did it work etc. Maintain a stable pattern of interactions between publics and organizations.