PSY 250 Lecture Notes - Lecture 7: Level Of Measurement, Behavioural Sciences, Likert Scale

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3 Oct 2016
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White house executive order using behavioral science insights to better serve american people. Get more psychologists involved to help endorsee programs. Behavioral science insights can support a range of national priorities, including. Improving access to educational opportunities and support for success in school. Measurement- assignment of scores to an individual on some characteristic. Field of psychometrics- field dedicated to measuring different characteristics. Measuring constructs- variables in psychology that are difficult to observe with the naked eye; personality, memory. Self-report measures- surveys, likert scale (pain, stress, aggressiveness, self-esteem, personality) Behavioral measures- observing people in a lab or natural settings, usually a rating on behavior or task performance (virtual reality, reaction tests) Physiological measures- heart rate, brain waves, skin response, mris, sleep measurements, movement measurements. Internal validity- our ability to infer cause and effect. Reliability of results- related to consistency of results over time.

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