AEM 2400 Lecture Notes - Lecture 50: Flavor, Whole Food, Aldi
12 Sep 2016
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They had no advertising revenue: understanding personal preferences is critical to advertising. Market measurement what does it mean to understand what"s going on in the marketplace. Millenials (and generations) demographics and why that"s important. When you look at unit sales and dollar sales: unit sales how many items move through store, dollar sales how much you charge, over last couple of years, industry is very flat from retail perspective. In traditional brick-and-mortar shopping world: we"re living in a growth challenged environment, dollar sales increase bad, because it drives consumers away. Industry trends: some categories doing ok like prestige beauty, video entertainment is down 7. 1% If you look at growth in similar categories online, it"s different: online, video game growth is 8. 1% If you"re brick-and-mortar retailer and don"t have a strong digital or online offering, you"re in tough spot because consumers are shifting.
