ACCT 210 Lecture Notes - Lecture 18: Airbnb, Professional Wrestling Throws, Value Proposition

• School: College of The Sequoias
• Department: Accounting (ACCT)
• Course: ACCT 210
• Professor: mohamed

Document Summary

4 models of sharing economy platforms constantiou et al. Sharing economy platforms combine organizational and market mechanisms in innovative ways to gain competitive advantages over incumbents mechanisms combined in 2 key dimensions: tight or loose control over participants, high or low rivalry between participants. Each focuses on different value proposition and strategic intent, but all exploit the growing fluidity of organizational boundaries. Understanding sharing economy in these terms enables to identify and respond to the threats and opportunities of sharing economy platforms. 2 well-known sharing economy pioneers: uber & airbnb. Several hundreds of sharing economy start-ups in europe in 2016 alone. What distinguishes them from traditional marketplaces: the way they combine organizational and market mechanisms to coordinate platform participation. Control dimension: managed by extending organizational coordination mechanisms into platform"s user base. Rivalry dimension: managed by the market coordination mechanism designed by the platform owner. Tight control over platform participants (e. g. standardizing procedures, issuing contracts)