ACCT 210 Lecture Notes - Lecture 2: Platform Supply Vessel, Ebay, Professional Wrestling Throws
20 Jun 2020
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Document Summary
Constantiou, marton & tuunainen: four models of sharing economy. Platforms: introducing the four sharing economy models. Sharing economy platforms gain their competitive advantage because of how they are doing business. Multi-sided platforms (msps): centred on facilitating interactions between two or more parties i. e. parties on one side of the platform supply what parties on the other side demand - e. g. Sharing economy: confluence of three broader socio-economic developments. Incumbent firms react to competition from sharing economy platforms in three main ways: (1) through acquisitions of sharing economy firms, (2) though collaboration or (3) through competition (create their own models) Boundary fluidity: main reason why sharing economy platforms gain a competitive advantage: they exploit the increasing fluidity of traditional organizational boundaries. Involves different pricing schemes that incentivize sharing or renting. Main challenge: find the right mix of organizational and market coordination mechanisms.
