BUS 082 Lecture Notes - Lecture 20: Centrebet, Sports Betting, Data Mining

• School: College of The Sequoias
• Department: Business (BUS)
• Course: BUS 082
• Professor: Cordero

Document Summary

Organisations (especially intermediaries such as distributors, agents) have yet to realise that the information they have collected to streamline their own operations, would be valuable to other players in their supply chain. Most supply organisations are sitting on gold mines of information and have not realised its potential to further assisting their sales and supply processes. Potential of using linkedin and facebook to set up strategic alliances and communication with suppliers to improve supply chain. Fraud detection applications: in a move set to transform the payment card fraud-detection market, hsbc. Social networking sites provide extremely important business intelligence. Sn sites are an excellent data source for detecting fraudulent activities and for forensic investigation. Companies not taking advantage of the software, consulting firms and/or tools available to mine the data are vulnerable to: loss of business, fraud (including fraud detection, lower bottom lines.