COMM 004 Lecture Notes - Lecture 25: Grounded Theory
Document Summary
Explain the difference between linear and nonlinear research paths. Soft data is the form of impressions, words, sentences, photos, symbols and so forth which dictate different research strategies and data collection techniques than hard date. Hard data is data in the form in the numbers (pg. Linear research research that proceeds in a clear, logical, step-by-step straight line (pg. Nonlinear research path research that proceeds in a circular, back-and-forth manner (pg. Qualitative researchers rely on interpretive social science and they follow a nonlinear research path and rely on cases and contexts. Whereas, quantitative researchers rely on a positive approach to social science and follow a linear research path, which relies on variables and hypotheses (pg. Research questions refer to the relationships among a small number of variables. It has one or a small number of causal relationships (pg. For example, a good research question would be "is age at marriage associate with divorce?"