ECON 040 Lecture Notes - Lecture 18: Marginal Revenue, Marginal Cost, Sunk Costs

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Shut down condition (short run): in the short run, the entrepreneur should shut down production if production < -fc. The fixed cost (payoff)/ shut-down is - whilst production = . Production is better than the fixed cost and so the firm should continue its production. But, even if the firm produces 40 cans ( 1 employee) the production = - which is still better than the fixed cost. This means the firm should produce even if it is running a loss. The reason for this is that the firm will yield an even worse result if it shuts down. Note, whenever production = shut-down, the entrepreneur is indifferent between shutting down and continuing operations. However, if the entrepreneur is not facing fixed costs, meaning they are in the long run now, the entrepreneur can decide whether or not to start a new loan to rent the machinery once more.

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