JOUR 001 Lecture Notes - Lecture 25: Search Engine Optimization
8 Sep 2020
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Document Summary
Nutgraph - the paragraph that explains, in a nutshell, the point of the story. The nutgraph lets readers know why a story was written and why he or she should read it. It often provides a transition from the lede to the rest of the story. Keyword - a digital journalism word that is the main topic or idea of a story and the foundation on which the story is built. Typically, you want to shoot for keywords that are highly searched. Seo - or search engine optimization: a suite of techniques or improving how a website ranks on search engines like google and yahoo! Engagement - interaction with your audience on various platforms from your website to facebook to twitter. With engagement in mind, journalists can think about the best ways to present a story. Engagement also can be a discussion of how much time your reader spends on your story on your website: the basics.
