PSY 005 Lecture Notes - Lecture 3: Trait Theory, Psych
Document Summary
Attention is governed by salience - the ability of a cue to attract attention in its context. Example: a tall man in coffee shop will stand out, but if compared to basketball team of tall men, no longer salient. Cues are meaningless in themselves interpreted in the light of stored knowledge about people, behaviours, traits & social situations. Association: a link between two or more cognitive representation. E. g. stealing is linked with dishonesty, bread-butter. Unrelated ideas can be associated if thought together e. g. cops & robbers, or microsoft & windows. The more accessible the knowledge = comes to mind automatically - more likely to guide interpretation of cues. Mood/motive (if in positive mood = notice positive things) Expectancies (if one group is told the lecturer is a warm person, other group - cold person= will rate personality based on expectancies)