PSY 005 Lecture Notes - Lecture 28: Psy, Psych, Social Desirability Bias
8 Sep 2020
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An evaluation either positive or negative, of a person, object, idea, event, etc. Attitudes provide a schema we use to integrate existing and new information. 92% of americans think it"s a moderate or very serious threat. Less than 50% do anything beyond recycling to help. Believe we should volunteer, but don"t always do it. First study to demonstrate inconsistency between attitudes and behaviors. Lapiere and chinese couple toured around the us, going to hospitals, They were only turned away from 1/251 places. When asked 6 months later, 92% of the same places said they wouldn"t serve someone who was chinese. Aspects of the situation that make it difficult to express your attitude. We follow through on strongly held, consistent attitudes. General attitudes don"t predict specific behaviors as well. When attention is focused on the attitude. Affirmative action and gender discrimination mock trial study. When the attitude is formed by active experience. When the cognitive and affective components of attitude match.
