PSY 005 Lecture Notes - Lecture 29: Dependent And Independent Variables, Internal Validity, Random Assignment

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There might be artificial settings, so the behavior may not be naturally occurring. People also know they are being studied so there are issues of external validity. Deception is used (to get higher external validity) often to lead someone on about the reason for the study when they are actually studying something else. Pro"s are, you are certain about dependent and independent variables since you are manipulating them. You have control over your environment, you can operationalize the way you think you are operationalizing it. You are simply observing behavior out in a real world environment. All of the researchers need to operationalize the variables in the exact same way, they need to measure the variables in the exact same way. They have to do it secretly, so in terms of coding behavior, all of the researchers in the girls get prettier at closing time had to be on the same page as to what constituted flirting behavior.

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