PSY 005 Lecture Notes - Lecture 13: European Canadian, Asian Canadians, Social Comparison Theory

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Individualistic versus collectivist cultures: individualist cultures: personal identity is defined largely in terms of how people are unique and different from others, collectivistic cultures: personal identity is defined largely in terms of people"s social roles and relationships. Cultural differences in the frequency of social comparison: asian canadians engaged in more social comparison than did european canadians. Motivated to improve themselves more than people from individualist cultures. Self-perception theory: a theory proposing that we often judge our own internal states by reviewing our past behaviour and inferring internal states consistent with our behaviour unless there were clear external causes of our behaviour. We use self-perception to infer many of our likes and dislikes. Liking for weaker or ambiguous targets cannot simply be accessed; we must estimate our likely for them in some other manner (inferring from past behaviour toward target) Inferring our own attitudes from our behaviour. Self-perception occurs for internal states that are weak or ambiguous.

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