PSY 005 Lecture Notes - Lecture 18: Cold War, The Peripheral
23 Dec 2020
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Believing that people are incompetent processors of information, hitler relied heavily in his propaganda on the use of slogans, uniforms, marching bands, flags, and other symbols. Hitler, meetings were not just occasions to make speeches, they were carefully planned theatrical productions were devised to maximize the emotional fervor of an audience . History shows that they can: audiences are not always thoughtful. Sometimes people do not follow the central route to persuasion but instead take a shortcut through the peripheral route. Rather than try to learn the message and think through the issues, they respond with little effort on the basis of superficial, peripheral cues. On the peripheral route to persuasion, people will often evaluate a communication by using simple-minded heuristics, or rules of thumb. If a communicator has a good reputation, speaks fluently, or writes well, we tend to assume that his or her message must be correct.
