COMM 233 Lecture Notes - Lecture 2: Fake News, Functional Analysis, Media Play
Document Summary
Paradigms = models that guide how we think about mass comm processes. Functional analysis - something is best understood examining how it is used. Macro level of analysis -- mass media performs 5 functions for society: Surveillance: the role media play in relaying news and info. Warning or beware surveillance -- when mass media warn us about impending dangers (storms, economic decline, military threads, diseases, etc) Instrumental surveillance -- transmission of info that is useful and helpful (movie schedules, sports scores, fads, new products, etc) Second-hand news is not personally verifiable too much media credibility. Interpretation: role media play in giving meaning and significance to events. Gatekeepers provide interpretations, comments, analyses and opinions on various events. Audiences exposed to a wide range of contrasting viewpoints. Weigh all sides before deciding own opinion. Greater depth of expertise to draw conclusions upon. Linkage: bring together elements that are not directly connected. Hate groups and terrorists" use of internet.
