MKTG 351 Lecture Notes - Lecture 13: Bonded Warehouse, Arpanet, Capital Cost
Document Summary
Increasing prosperity: rising affluence, more leisure time, legal, taxes. Inseparability: special considerations in the marketing of services, heterogeneity (variability, perishability, fluctuating demand, ownership, promotion, services as an expense (note: the next four are not listed in the text) Individual or bundled: performance objectives, revenue-oriented, operations-oriented, patronage-oriented, primary fields of service competition (see ex 12. 2, page 200, reputation of the provider, skill of the performer, auxiliary services. Industries, habitat for humanity, second harvest and the nature conservancy: service club is a voluntary non-profit organization where members meet regularly to perform charitable works either by direct hands-on efforts or by raising money for other organizations. A service club is defined first by its service mission. Secondary membership benefits, such as social occasions, networking, and personal growth opportunities encourage involvement. (e. g. , kiwanis, lions clubs. Includes: producer, intermediaries, consumers and users: channel configuration , channel levels, direct no intermediaries. Forward flow: physical distribution, sorting and storage, title, promotion (contacting)
