COMM 130 Lecture Notes - Lecture 5: Active Listening, Egocentrism
1 Oct 2018
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Keep the audience in mind during speech and when writing it. The tendency of people to be concerned above all with their own values, beliefs, and well being. It is important to mention demographics because you can tailor the speech to the audience. Ads on tv are tailored to the audience. For football, commercials, on food and other stuff, are shown to adjust to the audience. When discussing taboo topics, the speaker must consider how to include the audience into the discussion. More competent the speakers sound by the audience, the audience is more likely to listen to you. Speakers who violate expectations and standards of formality may infuriate audience members. A funeral must be respectfully not playful. People tend to speak about topics they are familiar with. Capitalize on your own knowledge and experiences. Check copyright date, publication date, or date of last revision.
