SOC 345 Lecture Notes - Lecture 8: Solomon Asch, Ingroups And Outgroups, Stanford Prison Experiment

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Social influence occurs when people"s attitudes or behaviors are affected by another person or group. This influence is rooted in social roles and social norms. People expect people within certain social roles to act according to the expectations of other for those roles. Unconscious tendency to mimic the behavior of one"s interaction partner. Expectation regarding appropriate behavior in different circumstances. Individuals are expected to conform to norms. Social norms might vary from culture to culture and group to group, and provide guidance for how people are expected to behave in a particular place or group. How people typically behave in a situation. What people typically approve or disapprove of in a given situation. Conformity- social influence in which people change behaviors to be consistent with social norms. Can provide social order and reduces ambiguity and chaos, e. g. , how students behave in a classroom. Public conformity- people go with the norm even when they disagree with it.

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