APRD 1000 Lecture 14: Week 14 Notes
2 Dec 2016
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Document Summary
Who is the best advertising prospect to achieve a client"s objective: advertising: what do we need to say to them, how do we motivate them, communication: where will we find them, behavioral marketing. Communities of people sharing of a common life experience i. e. first job, first car, marriage, baby, new home, kids going to college. Charmin sit or squat application- tells people where public restrooms are: interest targeting marketing. People bonded together by a zealous enthusiasm for personal interest or. Digital changes this hobbies: not estimated, not mass, based on your individual activity on the map, makes it easier to specifically appeal to groups of people. Contact: selection and mix of brand contacts. Make sure the contact matches the messaging. How much: the driver of business results. Strength of the network: people has a magazine, app, blog, website, facebook page. Strength of the brand: the washington post, rolling stone: lawsuit with the university of virginia for not checking their sources.
