APRD 1000 Lecture Notes - Lecture 1: Branded Content, Westjet, Deodorant
21 Aug 2018
School
Department
Course
Professor
Document Summary
Creative industries reative industries: creativity is what makes humans, humans. Is art about selling stuff: absolut, historically, a lot of art was publicity. It was selling something: creativity shapes popular culture, geico, hump day, popular culture also shapes it. Skittles w/ football player: took a pop culture moment and decided to play with it. Spotify: communication that related the song "panda: at&t: 6 year old giving advice - create a bracket and check what a 6 year old said. It can enlighten and inspire: nike, kid video that has a crush, why creativity communication matters, reflects our values, hopes, dreams, and fears. Something meaningful to us, we worry about, has emotions: ex: fearless girl, pedigree, employs some of the more talented people in the entertainment business. Its inescapable and cant be killed: creativity: the generation, development and transformation of ideas that are both novel and useful for solving problems, everyone is creative, artist, problem solver.
