APRD 1000 Lecture Notes - Lecture 1: P. T. Barnum, Claude Hopkins, Edward Bernays
29 Aug 2016
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Document Summary
Carl sagan: you have to know the past in order to understand the present . 9-year-old boy: if history repeats itself, i"m so getting a dinosaur . Charles darwin: it is not the strongest of the species that survive, nor the most intelligent that survives, it is the one that is adaptable to change . Middle ages- town-criers spoke the news in some commercial way. Guggenheim printing press: mass media: allowed them to replicate and print in a larger volume, people started to communicate in a bigger way. Hard for the powerful to deal with because their voices were no longer the only ones heard. Started communicating and coining symbols to give off a thematic message. December 1773: greatest public relations moment in history: boston tea party. Started parity products: parity products: machine made, interchangeable, not a large difference between the different products. Parity products increased our need for meaning: commercialism.
