APRD 1000 Lecture Notes - Lecture 3: Postdigital, Microsite, Web 2.0
11 Sep 2016
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Document Summary
Agencies and work: crispin porter + bogusky, rga, coke/mentos cgc, dove, burger king, old spice, bmw films, nike, kelly . Limited choices and no way to get rid of commercials. All products were launched to the majority, and television was the perfect way to do this. Innovators were the first to adopt, then early adopters, then the early and late majority, then the laggards. Tv industrial complex: buy ads, get distribution, sell more products, make more profit, buy more ads in television to repeat the cycle. Digital affects nearly every aspect of our lives: The way we move around the world. Technology disrupts the news industry-- technology disrupts all news industries. All of this industry change has happened between 2000-2015. Change in media structure within the industry. Media fragments as the audience scatters: more platforms formed while the population remained the same.
