DNCE 1017 Lecture Notes - Lecture 15: Male Gaze, Cultural Capital, Rape Culture
Document Summary
Formulaic video imagery that emphasizes rappers accumulated wealth and property. Afraid of innovation= continue portraying self perpetuating stereotypes. Record labels product- music videos as extended advertisement. Race class and gender representations juxtaposed against post civil rights urban realities. Label issue call to production companies for a director. Production company selects a director based on past success (concepts and videos) Casting director hired by director to nd talent. Very few women are in the roles that have the most agency, those that are adopt masculine characteristics to be accepted and respected. Heightened awareness of the body as a particular representation of femininity. Presents woman as sexual objects to be admired, also as sexually available and asking for sexual attention. Women in economic need gaining access to the industry. Play the game to be accepted and increase status in the eld. Exploitation of a mediated understanding of black urban aesthetics. Women s objects to be consumed on and o camera.
