DNCE 1017 Lecture Notes - Lecture 14: Cultural Capital, Identity Formation
Document Summary
Non nancial assets that promote social mobility beyond economic means. What are things that are not money that can improve our status. Ads use aesthetics to instruct: "advertisements tell us who we are and how to deal with life, and they draw on aesthetics to do so" (huntington 67) Info about living in conditions of incessant change. Display problems we have in life and tell us how to deal with them. Consumption: "dance moves between the culturally constituted world and the rituals that reinforce consumption activities. Ads "assist" (manipulate) consumers to make choices toward the direction of the given product. A representation of something that is more di cult to interpret literally. Visual non verbal communication dn rhetoric often more e ective in an ads success. The phenomenon of spectators od movement feeling that they are participating in the movement they observe and experience feelings and ideas related to the movement.
