COMM 1021 Lecture Notes - Lecture 5: Soft Media, Personalization
Document Summary
Organizational analysis: norms that govern the technical and creative choices made by workers in the execution of their duties, art, or craft. Shared- it"s (cid:272)olle(cid:272)ti(cid:448)e- not just independent values or motivations. Resilient- this is how things have always been done. Professionalization: socialization for workers to do their work in a certain way and create certain products. Collective idea of how the structure and process of becoming or doing certain career paths becomes an ideology. The news media: a case study: professionalization. News gathering conventions: (cid:862)ne(cid:449)s(cid:449)orthiness(cid:863), locating the news: Journalistic beats- places where news is expected to occur on a given day ex) court houses, police stations, elections, etc. News agencies- produce and sell stories to news providers ex) associated press. Political punditry- ne(cid:449)s that"s already put together (cid:271)y politi(cid:272)ians and their advisors. Control message and how it is presented- creation of pseudo-events- creating events that are newsworthy. Press releases- strategically written or prepared news stories.
