COMM 1021 Lecture Notes - Lecture 3: Profit Motive, Personalization, Chris Kyle
Document Summary
57 to understand why media organizations, a specific medium, or the mass media institution produces the kinds of content it does. An organization is a system of ordered relationships and coordinated activities directed towards specific goals. The culture where you work establishes norms and conventions and how it can impact its content. 61: driven by profit motive, little to do with the newsworthiness of a story, maximum palatability and profitability. Easy to take in, easy to make money off of. Not going to challenge us often- replicate ways of thinking or understanding an issue. Maintain stasis: these lead to bias, not a political bias but informational bias (4 types) all connected to each other pgs. Personalization- news stories focus on individuals rather than institutions and emphasize human interest angles. Designed to make the stories seem more personal. Dramatization-the news is overwhelmingly biased toward the narrative presentation of information.
