COMM 1021 Lecture Notes - Lecture 9: Semiotics
Document Summary
Rhetorical analysis: how symbols are functioning in media text- move us to feel or think one way or another. Definitions: text: (p. 117) a set of signs working together to as their meanings all contribute to the same set of effects or functions, sign (p. 111) invites someone to think of something other than itself. Semiology- (cid:862)a s(cid:272)ie(cid:374)(cid:272)e (cid:449)hi(cid:272)h studies the role of sig(cid:374)s as part of social life (p. 112: aski(cid:374)g (cid:449)hat is a sig(cid:374) a(cid:374)d (cid:449)hat (cid:862)rules(cid:863) they follo(cid:449, all linguistic signs are a combination of signifier and signified. Ig(cid:374)ifier (cid:862)refers to the (cid:373)aterial for(cid:373) of a sig(cid:374) per(cid:272)ei(cid:448)ed (cid:271)y the se(cid:374)ses(cid:863) (cid:894)p. (cid:1005)(cid:1005)(cid:1006)(cid:895) Signified- refers to (cid:862)the idea e(cid:448)oked (cid:271)y the sig(cid:374)ifier(cid:863) (cid:894)(cid:1005)(cid:1004)(cid:1006)(cid:895) what the object represents- Traits of the sign: arbitrary- culturally agreed on. Bartesian signifying system: how cultural practices and beliefs are naturalized. Operates at level of ideology or myth.
